革新成長
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Growth • Business • Innovation • Technology for Industry

The creativeproactivedriven profile

Digital marketing + Business + Sales & + innovation professional for the industrial world.
Packaging, Industrial Machinery and Technology centers. Building strategy, hands-on tech skills and the energy to make the company grow.

Build strategy → LinkedIn
Let's talk now — ✉ me@davidmatamalaroig.com ☎ +34 654 523 508 📍 Barcelona, Spain
David Matamala Roig
Growth Industrial B2B
営業
The sales layer
Marketing next to
Sales & Innovation

Every action is tied to a commercial outcome. Between marketing and sales, turning attention into pipeline and pipeline into revenue for industrial B2B.

Lead generation

Inbound, content and campaigns designed to attract qualified industrial buyers

Qualify & nurture

Scoring, follow-up and messaging that move complex, long-cycle deals forward with the sales team.

Close & grow accounts

Aligning marketing with business development to win new projects and expand existing customers.

Attract→ Qualify→ Nurture→ Close & grow
The impact created
What your company
gets

Your company doesn't just get campaigns. Read the market deeply, guide the company toward its gap and turn that clarity into positioning, attraction and sales. Participation in Events

A company wins and grows when it knows how to identify its own gap and staying ahead of the sector is how you find it first.

0% Market
Lead
分析

Deep market analysis

By analyzing the market in depth and watching the sector to guide the company, I raise its odds of growth into the future to .

0%Sales
potential
集客

Visibility & value content

Marketing strategy , new websites and added-value content that create attraction pushes the potential to convert into sales toward , Events Communication .

0%Stand-out
effect
差別化

Different, impactful ideas

Looking for different ideas that create impact and make the company stand out from the rest generates around differentiation.

The growth drivers
People
Trust through relationships 95%

Relationship with people builds trust through empathy and a real drive to grow the business.

Education & continuous learning
Always learning,
always leveling up

A profile that never stops training — engineering, digital transformation, innovation and sustainability from leading schools.

2024 – 2027
Industrial Organization Engineering In progress
Universitat Carlemany
2025 · NextGenerationEU
Executive Program (PDD) , Digital Transformation for SMEs
EAE Business School
2025
GEO Positioning , Appearing & ranking in AI search engines
CECOT
2025
Environmental Management Systems
Universidad Nebrija
2024-2025
Bootcamp on Adoption of Emerging Technologies through Open Innovation
IESE - Digital Innovation Hubs (PADIH)
2024
Strategic Innovation
ESADE
2022 – 2023
Blender 3D & IoT (Internet of Things)
CIM · Universitat Politècnica de Catalunya
2019 – 2020
Master in Marketing & Ecommerce Management
Universitat de Barcelona

Also trained at Beauty Business School, Nunsys, Skiller Academy & Integral Innovation Experts.

Proven in the field · 実績
Real projects, real recognition
01 · Faca Packaging

Marketing built from scratch

Created the full marketing function at a premium cosmetic packaging manufacturer, strategy, website, inbound, CRM, automation, sales.

02 · Awards

Digital Beauty Awards 2023 — Winner

Blockchain-connected packaging DPP with CIMNE, Oktics and Bloock through the ActivaStartup program. Innovation recognised at industry level.

03 · Events & stands

New stand & event strategy

Redesigned trade-show presence at [Paris Packaging Week]: new stand concept, messaging and pre-show outreach to attract qualified visitors and turn footfall into deals.

04 · Positioning

Brand repositioning

Shifted the narrative from generic "green" claims to an economic and regulatory value proposition (PPWR, EPR, monomaterial, refill), understood and chosen by the right buyers.

05 · R&D

Technology-center collaboration

Open-innovation projects with research centers [CIMNE, CIM-UPC, Eurecat, Diputació de Barcelona, Acció], bridging R&D and market to build differentiated, hard-to-copy solutions.

06 · Funding

Grant-funded innovation

Publicly funded initiatives [ActivaStartup / NextGenerationEU / ACCIÓ], coordinating partners and aligning technical development with commercial goals.

07 · Sustainability

Monomaterial & refill

Built faca.eco: monomaterial PET/rPET and refillable formats — including a [Green Beauty Awards 2026] candidacy for a dispenser + refill system.

08 · Speaker

Speaker at industry events

Invited to speak on packaging, PPWR regulation and sustainability at [EMPACK SPAIN / GRAPHISPACK ], [Beauty Sustainability Week] and other Beauty Cluster Barcelona forums and other events sharing industrial strategy with the sector.

The core idea

A company pulls ahead on and sells when it knows how to identify its gap.

The market is crowded. Most companies cluster where everyone competes. Your empty space in the market. I find it and put you there, and place your company there, visible and different.

MORE SALES Crowded market THE GAP · 隙間
CREATIVE◆ PROACTIVE◆ DRIVEN◆ GROWTH◆ INNOVATION◆ SALES◆ ALWAYS LEARNING◆ CREATIVE◆ PROACTIVE◆ DRIVEN◆ GROWTH◆ INNOVATION◆ SALES◆ ALWAYS LEARNING◆
The strategy
into industrial growth

A clear, four-step method that connects the factory floor with the market and moves the needle on real business results.

分析

Analyze

Audit market, competitors and customer needs. Data and SEO/analytics as the starting point for every decision.

位置

Position

Sharpen brand and messaging so complex industrial value is understood , and chosen, by the right buyers.

革新

Innovate

Open innovation, emerging tech and EU funding to build offers competitors can't easily copy.

成長

Grow

Inbound, performance and business development working together to generate qualified leads and new revenue.

From data to positioning to innovation to growth — one continuous loop that keeps compounding.

A question for your company
Would you like a creative profile that reinvents how you reach the market?
A proactive one who spots opportunities before they're asked for?
Someone with the drive to make your company grow?

Then let's build it together. That's exactly what you get.

Who I help
Built for industrial companies
that I want to grow

01 · PACKAGING

Packaging manufacturers

Currently in premium cosmetic packaging: brand positioning, inbound marketing and a value proposition built on technology and sustainability.

02 · MACHINERY

Machinery & equipment

Positioning complex industrial products, generating qualified leads and aligning marketing with sales and business development.

03 · TECH CENTERS

Technology & research centers

Bridging R&D and market: open innovation, emerging tech adoption and access to European grants and funding.

Core expertise
Where marketing meets
industrial strategy

Strategic thinking, hands-on digital execution and real industrial knowledge — combined in one profile.

01
SEO, GEO & SEM
Ranking and influencing both classic search and AI answer engines.
02
Inbound & Performance
Content, campaigns and data that grow sales and brand awareness.
03
Digital Transformation
Platforms, data and processes that raise competitiveness.
04
Open Innovation
Startup scouting and emerging tech within innovation ecosystems.
05
Sustainability Strategy
Environmental strategy as a real competitive advantage.
06
Business Development EMEA
Aligning marketing with commercial goals and new opportunities.
07
EU Grants & Funding
Coordinating European grants and research-center collaboration.
08
AI & Emerging Tech
AI, blockchain and IoT applied to real industrial use cases.
09
Digital Platforms
Full-stack environment: WordPress, front & back-end, analytics.

I'm fluent in technology web platforms, analytics, AI, IoT & emerging tech and I'm hungry to keep learning. That's why I'm studying Industrial Engineering while I work

Get in touch
Ready to grow your industrial
business together?

Open to roles where creativity, proactivity and technology come together to move industry forward. Let's talk.

✉ me@davidmatamalaroig.com ☎ +34 654 523 508 in · LinkedIn 📍 Barcelona, Spain