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David Matamala
Digital Marketing - Project Manager

PROFILE MARKETING DIGITAL + BUSINESS DEVELOPMENT

Since October 2020 working at Faca Packaging in the Marketing and communication department.

Passionate about technology, marketing and digital transformation

Previous functions as Digital Marketing Project Manager:

Responsible for the company's Digital Marketing strategy. SEM (adwords – remarketing) – SEO – Paid Social Media. Analyze with Google Analytics (web traffic – statistics). Optimization of the digital platform (PHP, Mysql, Javascript, Front-End Web, Back-End Web, Digital, WordPress, Joomla) Adobe Creative Cloud (Photoshop – Indesign – Illustrator – Premiere Pro – Dimension …)

Previous functions as International Business Development:

Internationalization of the company in EU countries: Poland, France, Lithuania, Estonia, Portugal, Latvia, Slovakia, Czech Republic …

Implementation of Online / Offline strategies to increase volume. Responsible for managing an international team to achieve goals. Opening of new markets to attract new customers.

More than 10 years of experience as a Project Manager on a digital platform.(Digital Marketing + Web Development + Customer Service + Management + International Relations).Able to generate added value to the organization through the creation of ideas and initiative to achieve the objectives of the company. With a qualification of Technician in the Realization of Audiovisual and Shows projects + Computer Systems.

I have completed a Master in Digital Marketing and E-commerce Management (2019 – 2020) from the University of Barcelona. Google, Hubspot certifications.

Completed programmatic advertising (2020) at Skiller Academy (Madrid).

Life Long Learning

Analysis of the situation

Start point.

WHERE ARE WE?

Market analysis, competitors, purchasing process, user experience, satisfaction ....

Strategy

Find actions to reach the goals.

WHAT DO WE WANT?

Make the brand known, increase sales, optimize, retain customers, new markets, new products ...

Development

Campaign creation and development

LET'S GO FOR THE OBJECTIVES

Implement all the tools necessary to achieve what the company is looking for.

Follow-up

Measure and Optimize the actions created.

... IMPROVE WITH DATA

Use tools to obtain data and optimize all strategies in the marketing plan.

Acquired knowledge:

hubspot academy
hubspot academy
hubspot academy

David Matamala @ 2021 - 2022

socio nº:  7284